State of AI Visibility: Insurance Agencies

Finding 01

Being well reviewed did not get most insurance agencies named

84.0% of well-reviewed insurance agencies are never named by an AI answer engine. Measured across 395 insurance agencies in 6 markets: of the 125 with at least 4.5 stars and 50 Google reviews, 105 were named in none of the AI answers about their own category.

Google reviews do not decide whether AI answer engines name a business. Measured across 395 insurance agencies in 6 markets: neither the number of reviews nor the star rating tracked with getting named — both came out close enough to zero to mean nothing (review count +0.003, star rating -0.026, on a scale where 1.0 would be a perfect match).

Finding 02

Which engines name insurance agencies at all

Perplexity named the most: 79 of the 395 agencies measured, 20%. Claude named the fewest, 11.

Being named by one engine is not being named by the others. The closest any two engines came to naming the same agencies was 57.6% (Perplexity & Google AI Overview).

Finding 03

The insurance agencies the engines name most

Kind Insurance in Harrisburg, PA came up in 51% of the 50 answers collected in its market, the highest share of any agency measured. The 10 most-named agencies are listed below by name.

Each share is of the 50 answers collected in that agency’s own market. Agencies no engine named are counted in the figures above and are not listed anywhere by name.

The 6 markets measured, and how far apart they are

The share of insurance agencies no engine named ranged from 81.6% in Dalton, GA to 94.3% in Pittsburgh, PA. A agency’s own market is the figure that applies to it, so each market is reported on its own numbers and linked where its page is published.

What a agency owner should take from this

How we measured it

In each market we pulled every agency Google Maps returns for the searches below, then asked 5 AI answer engines the same 10 client questions and recorded which ones each engine named. The questions were held identical across ChatGPT, Claude, Gemini, Perplexity and Google’s AI Overview, and a agency with more than one listing is counted once per market.

Searches

"insurance agencies" (395 agencies, 6 markets).

Sample

395 agencies across 6 markets: Amarillo, TX; Dalton, GA; Harrisburg, PA; Joplin, MO; Pittsburgh, PA; Utica, NY. A agency returned by two of the searches in the same market is counted once. 61 listings that share the websites of 21 organizations are counted as those organizations, because AI engines cite an organization's site rather than any individual listing.

Well-reviewed

A agency with a Google rating of at least 4.5 on at least 50 reviews. 125 of the 395 qualify. A agency Google shows no rating or review count for is left out of that cut rather than counted on either side of it.

Collection

10 client questions per market, held identical across ChatGPT, Claude, Gemini, Perplexity and Google's AI Overview. 50 answers per market, July 2026.

Visibility

Share of a market's answers naming or citing a agency, weighted by the reach of the engine that named it.

What we will and will not publish

A by-industry number only goes up when it covers at least 3 markets and 150 agencies, with a usable reading for at least half of them. Where markets disagree, the range is published beside the combined figure.

Names

The agencies listed by name are the ones the engines named; that is the engines' own output. No agency is named as one the engines left out.

Scope

Insurance Agencies, 6 US markets. Answer engines change over time; these figures describe July 2026 and are recomputed quarterly.