Lewiston Medical Spa / Aesthetics

Finding 01

Does ranking well on Google mean AI recommends you?

It helps, and it is nowhere near enough. Of the 6 best-ranked med spas in Lewiston, 2 got named by an AI engine — 33.3%. Of the 6 ranked lowest, 0 did. The single most-named med spa in this market ranked 3rd on Maps, coming up in 31% of answers.

Google rank and AI answers are decided by two different systems looking at different things. Your map position comes from how close you are, what category you are in, and how people engage with your listing. Whether an AI names you depends on whether it can find, read and trust a description of your med spa in the sources it pulls from. Ranking first buys you better odds. It does not buy you the answer.

Finding 02

How many local businesses actually appear in AI answers?

Very few, and the ones that do take most of it. Of 18 med spas measured, 4 were named at least once and 14 were never named. The three most-named med spas took 86.5% of every mention in the market.

The most-named med spa came up in 31% of answers; the fourth came up in 13%. A short shelf at the top, and a long floor underneath it.

Finding 03

Are the best-reviewed med spas invisible to AI?

Some are. Take the 4 strongest med spas in Lewiston — the top 25% once you combine Google rank, star rating and number of reviews — and 1 was never named by any engine. That is 25% of the best med spas in town, missing from every answer.

One of them ranks 2nd on Maps with 4.7 stars, and was named zero times across all 50 answers. Their clients rate them highly and Google ranks them well. The AI engines do not know they exist.

Finding 04

Do Google reviews affect whether AI recommends you?

A little, here. In Lewiston the med spas AI named average 4.80 stars against 4.66 for the ones it never named.

4 med spas here were named by at least one engine, rating between 4.3 and 5.0 stars. 13 were named by none, rating between 3.1 and 5.0. The two groups overlap almost completely.

Reviews do real work in the map pack and in how clients choose. This measures something narrower: whether they are what makes an AI say your name. In Lewiston the answer is what the numbers above say it is, and it is not the same answer in every market we measured.

Finding 05

Do ChatGPT, Gemini and Perplexity recommend the same med spas?

No. Asked the same questions about the same market, the closest any two engines came to agreeing was 75% of themed spas they named — and the furthest apart pair agreed on just 12.5%.

Each engine surfaced a different slice of the market: Gemini named 8, Google AI Overview named 5, Perplexity named 4, Claude named 3, ChatGPT named 1. Showing up in one does not mean showing up in the others, so checking yourself against a single assistant tells you very little.

How we measured it

We pulled every Medical Spa / Aesthetics med spa Google Maps returns for Lewiston — 18 of them, after combining duplicate listings of the same med spa — then asked 5 AI answer engines the same 10 client questions and recorded which ones each engine named.

Who is in it

18 med spas, from everything Google Maps returns for "medical spa" in Lewiston, ID. A med spa with more than one listing is counted once.

What we asked

10 questions a client would actually ask, kept identical across ChatGPT, Claude, Gemini, Perplexity and Google's AI Overview. 50 answers in total, July 2026.

How we scored it

The share of answers that named or cited a med spa, weighted by how many people use the engine that named it.

How we ranked reputation

Google Maps position, star rating adjusted for how many reviews back it up, and review count on a sliding scale that levels off around a thousand.

Scope

One market, one category. Every number on this page describes Lewiston and comes from that market alone — results differ between markets and we do not carry them across. We never name individual med spas. AI engines change over time; this describes July 2026.